Check out this free marketing implementation example with a chart of scheduled strategies and execution dates to help you write yours easily.
Download a full sample marketing plan that contains the implementation example.
About the Marketing Implementation Example
This is a section of a full example plan available on this site for download. This will save you and your company the time and money it would take to formulate your own from scratch. Read more about implementation and then check out the chart of activities.
About Implementation
This refers to the execution of marketing strategy developed in the plan. The financial institution will, as part of the planning process, prepare an implementation schedule setting out a program of strategies. This will include start dates and/or completion dates. The strategies listed may also include supply strategies, demand strategies, competition strategies, positioning strategies, segmentation strategies, fundamental marketing strategies, as well as marketing mix strategies.
The implementation plan is of vital importance since marketing failures are much more frequent during operations than during the conceptual and planning stages. It is very easy to assume that operations personnel will provide support and the required effort toward the success. However, such assumption can lead to miscommunication and failure of the strategies. It has been seen that the unavailability of information and inadequate training for field and customer service personnel are two of the many reasons for marketing plan failure. The implementation plan schedule is a great tool to ensure a high degree of success. Below is a sample of implementation schedule:
Marketing Plan Implementation Sample Chart
|
ACTIVITY |
DATE / FREQUENCY |
| Obtain Board approval | By mid March 2002 |
| Sensitize staff and pursue their buy-in | By March 31,2002 |
| Contract an advertising agency to formulate an advertising plan | By March 31,2002 |
| Select the sales team for the target market | By March 31,2002 |
| Train the sales team | By mid April 2002 |
| Development an incentive program for the sales team | By mid April 2002 |
| Provide the members of the sales team with a formal written program of the project | By April 30, 2002 |
| Provide each member of the sales team with a job description | By April 30, 2002 |
| Provide the sales team with the necessary tools, such as cell phones | By April 30, 2002 |
| Construct special counter for golden years customers | By April 30, 2002 |
| Hold an official launching | 30-Apr-02 |
| Install six additional ATMs | 2 Sept. 2002, 2 Mar. 2003 and 2 June 2003 |
| Introduce telephone banking | By Sept. 2002 |
| E-mail prospective customers | Daily beginning April 2002 |
| Advertise the service on our website | Daily beginning April 2002 |
| Phone or visit prospective customers | Daily beginning April 2002 |
| Advertise the service on the local radio and television | Daily during April 2002, and as necessary thereafter within budget |
| Advertise in the local newspapers which are also distributed in the USA, Canada and Briton. | Weekly during April 2002, and as necessary thereafter within budget |
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