How to Write a Marketing Plan for Your Business Easily

Learn in quick time how to write a marketing plan for your business easily, incorporating the necessary analysis and strategies.

A good marketing plan is one of the most important factors for the successful growth of a business. All business owners want high sales. They use marketing plans to drive the sale of products and services to the targeted consumers. No business can survive without customers. A good marketing plan is therefore necessary for every business, big or small, as it helps in connecting it with its customers. You can reach your targeted audience, improve your customer base and increase the base of your business by making a good plan. It will help you not only in setting clear, measurable and realistic objectives but also in seeking finances for your business. Good planning can also help in popularizing your brand to make your business more successful. shows you how to write a plan the right way.

A marketing plan usually starts with an executive summary and an introduction covering the purpose, steps, goals, etc. In addition to these it includes the following topics:


A good marketing plan is made after researching marketing strategies and the changing trends with the passage of time. You should research:

  • The market you are focusing on and know the ways to meet customers’ needs through your products and service.
  • The competitors of your business and the views of your targeted audience about their weaknesses and strengths.
  • The external environment; demographic, cultural, social, political, economic and technological conditions.
  • The Internal environment; staff and management performance as well as the infrastructure and delivery readiness.
  • The strengths and weaknesses of the organization as well as the opportunities and threats to the efforts. This is known as a swot analysis.


A marketing plan usually include Positioning Strategies, Mix Strategies, among others.  In setting strategies you must consider:

  • The needs of the customers you focus on.
  • The marketing strategies adopted by your competitors to satisfy the customers targeted by you.
  • The strategies you can adopt to show your customers that your products and services are different or better than those of your competitors.
  • How to improve the level of products and services of your brand to make your targeted customers recognize their better quality and difference from that of your competitors.
  • The scalable targets and parameters for the marketing activities of your business.
  • What channels, tools and messages to use in approaching your targeted customers.


A marketing plan is a strategic document which can help in planning the growth of a business along with focusing on its resources. Implementation is putting the plan into action. The plan should include a schedule of when, how and where things will be done. It should also state who is responsible for implementing the particular item. There is no use learning how to write a marketing plan if it will not be implemented.


It will be useless to spend time writing a plan and then it does not work. There has to be follow up to ensure planned strategies are properly implemented and are producing the desired results. The documentation of a marketing plan for a business provides effective control to its owner as it helps in controlling the day-to-day works. A scheduled table of timelines for implementation of various actions and events is followed closely. Some tweaking may be required at times.

The targets set in the plan can help business owners in several other ways. These include distributing the budget and resources, encouraging the marketing team, managing the marketing efforts, as well as rewarding the performance of the sales staff.


These are the basic principles which help in making a good marketing plan for a business. You have successfully completed the first step of marketing your business, if you apply these points. A marketing plan must be updated from time to time to be effective in changing times. The sample marketing plan you can download from this site will show how these points have been utilized.

Useful Links to further guide you on how to write a marketing plan

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