Free Sample Marketing Plan Template for Download

This marketing plan was written with the objective of saving you and your company the time and money it would take to formulate your own marketing plan from scratch. Keith Inniss, an experienced banker and fellow of the Institute of Canadian Bankers, wrote the sample. Following is the marketing plan outline from which you will see that this document is very comprehensive:


Outline of the Document

  • Executive Summary
  • Overview of the situation and the strategies employed
  • Introduction
  • Background, Purpose and Objectives
  • Environment Analysis
  • External Analysis, Macro environment
  • Demographics, Cultural & Social, Political Analysis, Economic Analysis, Technological Analysis
  • Market Analysis
  • Competition Analysis
  • Internal Analysis
  • Performance Analysis, Management and Staff, Infrastructure and Delivery, Customers
  • SWOT Analysis
  • Strengths, Weaknesses, Opportunities and Threats
  • Positioning Strategies
  • Supply Strategies, Demand Strategies, Positioning Strategies, Competition Strategies
  • Mix Strategies
  • Samples of the mix strategies relating to product, price, promotion and people
  • Marketing Plan Implementation
  • Example implementation schedule
  • Marketing Plan Controls
  • Controls schedule
  • Financial Forecast
  • Conclusion


Who Can Use this Example?

This example document was formulated to market a bank deposit account and as such can be used by banks and other financial institutions. It can however be easily adjusted to market any product or service for other large or small business enterprise. Additionally, this is a great guide for students in Marketing.


More Useful Information About this Doc

The plan came out of a strategic marketing planning process that answered two important questions, what has to be done, and how are we going to do it. Various marketing activities had to be coordinated so that the company could understand its environment and adapt its offerings in a coherent manner. The strategic marketing planning therefore addressed concerns including market analysis, choice of strategies and development of programs to ensure the company’s corporate objectives will be achieved.


Download the Marketing Plan Template

The marketing plan available on this site has been professionally written and is free for download in Microsoft Word format. After downloading it, you can easily make adjustments to suit your company's needs. You are not restricted in any way from adding, deleting or rewording the content of the sample.

Download a free copy of the properly formatted sample marketing plan in Microsoft Word.

Free download of a marketing plan template you can edit as needed to write your own document


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