Download a sample swot analysis for free covering strengths, weaknesses, opportunities and threats that you can use as a guide to write yours.
About the SWOT Analysis Example
SWOT stands for strengths, weaknesses, opportunities and threats. This swot analysis template is part of a full example marketing plan document also available on this site for free download. It was written to save you or your company time and money. It will guide you to write your own swot easily. This sample details the company’s internal and external factors such as opportunities, threats, strengths and weaknesses. You can use this to determine the best marketing strategies you should employ.
It is important for a company to conduct a swot analysis to assess the external factors that can affect results. The increased access to computers by customers will allow the business to reach more target groups through electronic communication. The establishment of the new Single Market can present opportunities for the entity. It will therefore better utilize any excess liquidity through diversification of its lending through investments. The current population that is mostly young comprises a strong workforce. Such is capable of advancing the developmental plans to take the country’s business operations forward. You need to consider this in any marketing strategy.
Political interference or changes often affect customers’ confidence in a business. The introduction of different cultures and lifestyles into our society can result in greater external spending. This will have a negative impact on the local economy. Thus, with the establishment of a new Single Market the business entity will be faced with competition from regional competitors. These may be better equipped and prepared with the necessary business strategy to meet the changing needs of customers. Thus, they will create a threat to the success of a local business entity.
Greater market shares of assets, loans and deposits put the business in a position to influence the level of interest rates. This will therefore make the selection and training of the sales team easier. It may be an advantage to the company to have the largest customer base. Customers may encourage others to use its services. Strengths in any business plan or marketing strategy is one of those internal factors of paramount importance.
The lack of exposure for company staff as a result of poor customer mix makes it difficult for the staff to gain the experience as well as confidence as those of competitors. This will make it difficult for them to deliver services efficiently. Also, it will be difficult for them to maintain high standards of service. The Company’s international competitors are better prepared to stay afloat in the face of strong competition. An effective swot analysis with proper swot matrix can help to increase customer service, and thus the financials of the business.
Download the marketing sample swot analysis