Strengths, weaknesses, opportunities and threats are covered in this free swot analysis sample that you can copy and edit for use in the formulation of your company’s marketing plans.
This page presents the sample swot template of a full example marketing plan available on this site for free download. A swot analysis details the company’s strengths, weaknesses, opportunities and threats that will be used to determine the best marketing strategies to be employed. This swot example has been written to save your company the time and money it would take to formulate your own from scratch. Go to the example.
The SWOT Analysis Example
The SWOT Analysis identifies the opportunities, threats, strengths and weaknesses of the bank, as follows:
The increased access to computers by customers will allow the bank to reach more target groups through electronic communication. The establishment of the CARICOM Single Market and Economy can present opportunities for us to better utilize any excess liquidity through diversification of our lending portfolio and through investments. The population that is mostly young comprises a strong workforce capable of advancing the Government’s developmental plans to take the country’s forward.
Political interference or changes often affect customes’ confidence in the Bank. The introduction of American culture and lifestyles into our society could result in greater external spending and so have a negative impact on the local economy. With the establishment of the CARICOM Single Market and Economy the Bank will be faced with competition from regional banks that are better equipped and prepared to meet the changing needs of customers.
Our greater market shares of assets, loans and deposits, puts us in a position to influence the level of interest rates. This will therefore make the selection and training of the sales team easy. It may be an advantage for Sample Bank Ltd to have the largest customer base as customers may encourage others to use its services. You can edit the example strengths to meet your needs.
The lack of exposure for our staff as a result of our poor customer mix makes it difficult for our staff to gain the experience an confidence as those of our competitors to deliver services efficiently and maintain high standards of service. Our international competitors are better prepared to stay afloat in the face of strong competition. You are free to copy and edit the sample weaknesses.
You can copy any part of this marketing plan swot analysis example and edit it as you like when writing your own marketing plan. It is of course a free marketing swot.
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