Performance Analysis
Read a sample performance analysis forming part of a marketing plan.
Sample Bank Ltd is currently the industry leader in assets, loans and deposits. Comparative Balance Sheets for the fiscal year 2000 show that Sample Bank Ltd holds 34% of assets, 38% of loans and 35% of deposits (see Appendix A). Up until 1999, Sample Bank Ltd held 40% of deposits but it has since lost some of its deposits to its competitors. Despite being the market leader for a number of years however, profitability has not come up to expectations. At the end of the fiscal year 2000 our return on assets, ROA, was only 0.65% compared with the industry average of 0.81%, as can be seen from the Comparative Statements of Income (see Appendix B). The year 2001 has seen a further decline in our net income resulting in a drop in ROA to 0.56% (see Appendix C). Our loans-to deposits at June 2001 stood at 81% (see Appendix D) within the Central Bank’s guidelines.
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