Example Marketing Plan Implementation
This is the marketing implementation section of a full example marketing plan available on this site for download. This will save you and your company the time and money it would take to formulate your own from scratch. Read more about the sample below.
Marketing implementation refers to the execution of strategies developed in the marketing plan. The financial institution will, as part of the marketing planning process, prepare an implementation schedule setting out a program of strategies with start dates and/or completion dates. The strategies listed may include supply strategies, demand strategies, competition strategies, positioning strategies, segmentation strategies, fundamental marketing strategies, as well as marketing mix strategies.
The implementation schedule is of vital importance since marketing failures are much more frequent during operations than during the conceptual and planning stages. It is very easy to assume that operations personnel will provide support and the required effort toward the success of marketing plans and programs, however, such assumption can lead to miscommunication and failure of the marketing plan. It has been seen that the unavailability of information and inadequate training for field and customer-contact personnel are two of the many reasons for marketing plan failure. The implementation schedule is a great tool to ensure a high degree of success. Below is a sample implementation of marketing plan schedule:
Marketing Plan Implementation Schedule: