Example Marketing Plan Implementation

This is the marketing implementation section of a full example marketing plan available on this site for download. This will save you and your company the time and money it would take to formulate your own from scratch. Read more about the sample below.

Marketing Implementation

Marketing implementation refers to the execution of strategies developed in the marketing plan. The financial institution will, as part of the marketing planning process, prepare an implementation schedule setting out a program of strategies with start dates and/or completion dates. The strategies listed may include supply strategies, demand strategies, competition strategies, positioning strategies, segmentation strategies, fundamental marketing strategies, as well as marketing mix strategies.

The implementation schedule is of vital importance since marketing failures are much more frequent during operations than during the conceptual and planning stages. It is very easy to assume that operations personnel will provide support and the required effort toward the success of marketing plans and programs, however, such assumption can lead to miscommunication and failure of the marketing plan. It has been seen that the unavailability of information and inadequate training for field and customer-contact personnel are two of the many reasons for marketing plan failure. The implementation schedule is a great tool to ensure a high degree of success. Below is a sample implementation of marketing plan schedule:

Marketing Plan Implementation Schedule:

ACTIVITY	DATE / FREQUENCY
Obtain Board approval	By mid March 2002
Sensitize staff and pursue their buy-in	By March 31,2002
Contract an advertising agency to formulate an advertising plan	By March 31,2002
Select the sales team	By March 31,2002
Train the sales team	By mid April 2002
Development an incentive program for the sales team	By mid April 2002
Provide the members of the sales team with a formal written program of the project	By April 30, 2002
Provide each member of the sales team with a job description	By April 30, 2002
Provide the sales team with the necessary tools, such as cell phones	By April 30, 2002
Construct special counter for golden years customers	By April 30, 2002
Hold an official launching	30-Apr-02
Install six additional ATMs	2 Sept. 2002, 2 Mar. 2003 and 2 June 2003
Introduce telephone banking	By Sept. 2002
E-mail prospective customers	Daily beginning April 2002
Advertise the service on our website	Daily beginning April 2002
Phone or visit prospective customers	Daily beginning April 2002
Advertise the service on the local radio and television	Daily during April 2002, and as necessary thereafter within budget
Advertise in the local newspapers which are also distributed in the USA, Canada and Britton.	Weekly during April 2002, and as necessary thereafter within budget

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