Marketing Environment

This is the Environment Analysis section of a Full Example Marketing Plan available on this site for download. The Environment Analysis covers issues relating to the external and internal environments of the organization. External analysis include the macro environment, demographics, cultural and social issues, political analysis, economic analysis, technological analysis, market analysis and competition analysis, while the internal analysis covers performance analysis, customers, management and staff and infrastructure and delivery. Read the sample marketing environment analysis below.

Sample Environment Analysis

An analysis was carried out on both the external and internal environments of the bank with a view to employing the strategies necessary to achieve our objectives.

External Analysis

The external analysis looked at the macro-environment, the market and the competition in order to identify our opportunities and threats.

Macro environment

Demographics, Cultural & Social

Political Analysis

Economic Analysis

Technological Analysis

Market Analysis

Competition Analysis

Internal Analysis

The internal analysis looked at our performance, our internal configuration and our customers in order to identify our strengths and weaknesses.