Free Sample Marketing Plan Control
This is the marketing Control section of a full example marketing plan available on this site for download. This
will save you and your company the time and money it would take to
formulate your own from scratch. Read more below.
Once approval has been obtained the institution will move swiftly to
implement the marketing plan. Controls will be put in place to monitor
and measure the results of the project to ensure the desired objectives
are achieved. Following are descriptions and a sample of the
marketing plan control:
This process assists the marketing managers
by guiding their marketing efforts within
parameters established by the environment and
internal resources. The control function should
be placed on high importance, as it does not
only control and evaluate activity, but it
assists managers in developing their skills in
order to provide sound management of this
function. The proven objectives and purposes
of the plan are as follows:
-
It ensures that the chosen sphere of marketing activities is optimal for the company.
-
Assists in measuring customer satisfaction.
-
Ensures that the marketing objectives set forth by the company during the planning stage are achieved.
-
Re-evaluates objectives and the marketing performance.
-
Evaluates the level of adoption of the marketing concept within the marketing function and other functions at the company.
-
Tests new services, new advertising and promotional campaigns, etc.
-
Explains why success was not achieved and suggests methods for avoiding future failures.
-
Helps to identify the individuals responsible for success or failure of the marketing plan.
-
Assists in modifying individual behavior within the organization.
-
Develops a better understanding of the various marketing activities and
the influence of the marketing mix variables on such activities.
-
Helps marketing managers develop a capacity to establish forecasts and evaluate
existing programs and future marketing plans.
Control is of major importance for the success of marketing productivity.
The work program is designed to assist Management in keeping the Bank
on the course to success is detailed in the following table:
Marketing Plan Control Chart:
|
Activity |
Performed by |
Date /
Frequency |
|
Complete Performance evaluation of sales staff |
Marketing
Manager |
Annually |
|
Review salaries and other incentives of the sales staff |
Marketing
Manager |
Annually |
|
Measure financial results against projections |
Marketing
Manager / Accountant |
Monthly /
Quarterly / Annually |
|
Carry out survey to determine customers' satisfaction with the product and
the service quality. |
Internal Audit |
Annually |
|
Diagnose any gap / shortfall to identify the causes for such gap /
shortfall and recommend corrective measures |
Internal Audit |
As necessary |
|
Take corrective action |
Marketing Manager |
As necessary |
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